When it comes to your website, extra attention should be paid to every minute detail of the web design to make sure it performs optimally to serve its purpose.

Here are seven important rules of thumb to observe to make sure your website performs well.

1. Focus on the speed of you site loading.

Fast loading sites are so important, even more important than in the past.

People want things now and are not willing to wait.

With the rise of mobile websites and people using data, they want access to the right information immediately.

In short, Google is putting more emphasis on page speed loading times than ever before

2. Content should clearly answer what people are looking for.

Don’t waste people’s time.

They want the answers to what they need right now. In other words, you need to determine your key message and give them that in a succinct and easy to convey manner.

Avoid trying to over sell to them. This will allow your visitors feel that they want to buy instead of being pushed to buy.

3. Simple and clear navigation.

It is essential to must provide a simple and very straightforward navigation menu so that even a young child will know how to use it.

For instance, stay away from complicated menus or multi-tiered dropdown menus.

If your visitors don’t know how to navigate, they will leave your site.

4. Have a clear indication of where the user is.

Make sure your visitor  know which part of the site they are in at that moment  when they are deeply engrossed in browsing your site,

That way, they will be able to browse relevant information or navigate to any section of the site easily.

In your web design, don’t confuse your visitors because confusion means “abandon ship”!

5. Avoid using any extras on your site

Avoid irrelevant items in your website. Otherwise, your prospective visitors will only be annoyed rather than find the content to be relevant. 

Therefore, stay away from  audio loops and videos that do not serve any purpose or other filler content.